I don’t know how long this site has been down, but I’m not going to keep checking back to find out. I was surfing the web when I came across it and I don’t know what the site is about, and I certainly can’t tell by this temporary page. And that’s one reason you shouldn’t take this approach.
How would I solve this problem? A simple sentence or paragraph telling the user what your site about would be much more helpful. You shouldn’t assume that they know. As is I can see they sell something, but who knows what. Ginger roots? Ginger candies? Ginger cookies? I’m not compelled to check back because I don’t know what they sell.
One other thing I might suggest is a temporary email list. “Sign up and we’ll let you know when we’re taking orders again!” I love ginger, I would have signed up because I’m curious about their goods. And it would have been a simple item to include, there are plenty of sites that offer mailing list management (to list a few Campaign Monitor, MailBuild, Breeze ).
Now if this page is only up for a day or two, then maybe it’s ok. But I don’t see the harm in including my suggestions above.